Loyal.Place

is a short and effective BuyChat service that specifically redirects customers from competing brands to yours.

  1. Invoice analysis – Through AI OCR, we recognize when a customer has purchased a competing product.
  2. Personalized notifications – We send them an incentive to try your brand.
  3. Proven purchase – If they choose your item the next time, we measure the successful conversion with invoice records.
  4. You pay per result – A fee is only charged for conversions that occur.

With this approach, TipBuy provides clear proof of sales growth, and you only pay when you actually win a new customer.

Contact us and find out how BuyChat can effectively increase your brand loyalty.

 

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Loyal.Place | Izvještaj o Analitici Vjernosti 2024
GODIŠNJI IZVJEŠTAJ 2024

Utjecaj Lojalnosti na
Rast Poslovanja

Analiza podataka prikupljenih putem loyal.place platforme. Otkrivamo kako strukturirani programi vjernosti transformiraju povremene kupce u ambasadore brenda.

Povećanje LTV-a
+42.5%

Članovi vs. Nečlanovi. Program vjernosti značajno produljuje životni vijek kupca.

Stopa Otkupa (Redemption)
68%

Aktivnih korisnika iskoristilo je bodove unutar 90 dana.

ROI Programa
12.4x

Na svaki 1€ uložen u nagrade, generirano je 12.4€ prihoda.

Dinamika Zadržavanja Korisnika

Ovaj segment prikazuje ključnu razliku u ponašanju između članova programa vjernosti i standardnih kupaca. Podaci jasno indiciraju da gamifikacija i sustav nagrađivanja stvaraju "lock-in" efekt, smanjujući stopu odlaska (churn) za više od 30% u prvih 6 mjeseci.

Prosječna Košarica (Član) 85.00 €
Prosječna Košarica (Gost) 52.40 €
Razlika +62%

Psihologija Nagrada

Analiza otkriva da najskuplje nagrade nisu nužno najpoželjnije. "Mikro-nagrade" (digitalni vaučeri, rani pristup) generiraju visoku frekvenciju interakcije uz nizak trošak za tvrtku.

Ključni Uvidi:

  • Digitalne nagrade čine 60% svih otkupa.
  • Fizički proizvodi imaju veći percipirani status, ali nižu frekvenciju.
  • Iskustva (VIP eventi) generiraju najveći NPS (Net Promoter Score).

X-os: Cijena u Bodovima | Y-os: Broj Otkupa | Veličina: Zadovoljstvo Korisnika

Simulator Povrata Investicije (ROI)

Interaktivni model koji demonstrira kako male promjene u zadržavanju kupaca eksponencijalno utječu na godišnji prihod. Prilagodite parametre ispod.

5000
50 €
10%
Projicirani Dodatni Prihod (Godišnji)
€ 300,000

*Izračun se temelji na formuli: (Članovi * Potrošnja * 12) * (1 + % Zadržavanja) - Baza.

Struktura Baze Korisnika

Analiza Tier Strukture

Piramida vjernosti pokazuje zdravu distribuciju. Iako "Gold" korisnici čine samo 15% baze, oni generiraju 45% ukupnog prihoda.

Gold Tier Avg. LTV: €1200+
Silver Tier Avg. LTV: €600 - €1200
Bronze Tier Avg. LTV: < €600

loyal.place

Platforma za naprednu analitiku vjernosti i angažmana kupaca. Dio buyerfy.global ekosustava.

© 2024 Loyal.Place Analytics. Sva prava pridržana.


How does Brand Recommendation work?

Analysis of the previous purchase

The BuyChat system monitors fiscal receipts or photos of prices tags from shelves that users send via WhatsApp.

AI OCR recognizes products and prices and detects whether the user has recently purchased a competing brand.

Personalized incentive  

If the user has bought a competitor, BuyChat automatically sends them a targeted message or offer for your product (discount, reward points, special coupon).

The message is short and relevant, arriving at the exact moment when the user is open to new suggestions.

Proven Conversion

The next time a user submits an invoice and AI OCR discovers your brand instead of your competitors, we know exactly that the purchase was made thanks to a referral.

We record such cases as a proven purchase or "conversion".

You pay according to the result

Only when a real change in buying habits is recorded (from the competition to you), BuyChat charges you the agreed amount per conversion.

This reduces risk and guarantees a measurable return on every money invested.

Why choose Brand Recommendation?

Brand Recommendation


on the BuyChat platform ensures accurate tracking of changes in shopping habits and creates value for your brand. If you want to increase sales, attract new customers and pay only for real results, contact us – together we will build an efficient and transparent system that converts competitive customers into your loyal customers.

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