SwitchPoints
It allows you, after BuyChat AI recognizes a competing product on your fiscal account, to receive a personalized advertisement or offer about our sponsor. In your next purchase, if you choose our sponsor's brand instead of a competing brand, you will earn SwitchPoints as an additional reward.
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If you are found to have purchased a competing product, you will receive a targeted offer or advertisement from the sponsoring brand, which may include a discount, additional points, or a coupon for your next purchase.
Cost-Per-Action model
The advertiser (sponsor) pays only when the conversion is actually achieved – that is, when they "transfer" you from a competing brand to their own.
Reward conversion
In the next purchase, if you decide to buy a product from a sponsor (as opposed to a competitor), the system records a proven conversion. For this, BuyChat rewards you with SwitchPoints.
Why is SwitchPoints good for customers?
Additional benefits
Every time you make a switch from a competitor to a sponsoring brand, you collect points that you can later use for various rewards, discounts, or exclusive offers.
Personalized experiences
You receive offers tailored to your shopping habits – there are no useless advertisements that don't interest you.
Simple and fast
No additional app is required; everything is handled through the BuyChat platform (e.g., WhatsApp). You take a picture of the receipt, and you are already in the system.
Example
SwitchPoints
scenario
- The user buys a detergent of brand X (a competing brand).
- BuyChat recognizes this on the invoice and sends the user a personalized offer for brand Y detergent (sponsor).
- The next time the user buys brand Y, instead of X.
- BuyChat records the conversion and assigns SwitchPoints to the user, while the sponsor pays for the ad only now, as the customer has actually switched to their brand.